You're getting this email because you signed up for the Swipe Files newsletter. As a marketer (and someone who frequently gets overwhelmed by email), I try my best to keep every email relevant and consistent with what you signed up for. At any time, you can update what you do and don't want to hear from me about (or unsubscribe altogether) here.

​

​

Happy Friday! 👋

As promised, I've been making progress on a new Swipe Files course.

🎥 Marketing Like A Media Company delves into why marketing teams should emulate media companies and how to leverage media trade secrets for your startup at any stage.

1. Owned platforms — Building channels with direct access to your audience like your website, newsletters, podcasts, and communities.
2. Rented platforms — Leveraging social media, forums, and platforms like YouTube and Quora to build your owned platforms.
3. Borrowed platforms — How to kickstart and accelerate audience growth with guest blogging, podcasts, workshops, and influencers.

Dave Gerhardt @davegerhardt Don’t build a marketing team. Build a media company for your niche. April 28th 2020 543 Retweets 3,335 Likes

Chris Savage @csavage 7/ Fortunately, marketing like a media company isn't that difficult. The key is that you have to think first and foremost about creating something entertaining, something of value, something that will make people want to talk and share your stuff with their friends. Chris Savage @csavage 6/ Imagine a show on Netflix just about how great Netflix is. That's the way that most companies are doing content marketing today. February 19th 2019 0 Retweets 6 Likes

This week, I recorded the first module, Media Strategy, that lays the foundation for how to think like a media company.

Each video provides extensive examples and steps to start adopting media company practices.

🎯 The future of marketing in SaaS is building a media company as your marketing team.

​Start watching in the community here →​

Over the next few weeks, I'll be recording the other three modules on Owned, Rented, & Borrowed Platforms.

You can see what's included in those modules here.

While we're here... a quick reminder that the membership price will increase from $299/yr to $499/yr on December 4th. Once you join, you lock in that price forever.

Let's build that marketing engine to grow your MRR. 🤓🚀

—Corey

​

​