Happy Monday! 👋

As I mentioned last week in my email about important updates to Swipe Files, today is the last day to lock in legacy membership pricing.

You can follow that link to read up on the updates if you haven't seen them already.

But the most important thing you need to know is that the membership pricing is going from $399 once, then $99/yr to a flat $299/yr.

I'd honestly love to get as many people locked into the $99/yr membership as I can. (Nothing changes for existing members — your pricing is locked in forever).

For some icing on the cake... you can use the code LOCKINLEGACY to get 50% off the membership today, which puts it at $199 once, then $99yr.

→ Get the All Access membership for $199, then $99/yr before it goes up to $299/yr tomorrow.

The real content I'd love to cover in today's email to you is about...

What you get as a member 📚

If you're on the fence or wondering what exactly you can expect when you sign up, here's what's included.

🚀 The Five Factors of Growth is a comprehensive analysis of what makes SaaS companies grow by reverse-engineering the five interdependent components you need to see that MRR graph of yours trend up and to the right.

1. Market — Targeting the right people and companies to go after, conducting detailed research of those people and companies, and how to expand into new markets.
2. Product — Building a remarkable product, Jobs To Be Done theory, competitive analysis, and product-led growth.
3. Model — Activation models, pricing models, onboarding, and retention strategies.
4. Messaging & Positioning — Creating strong positioning, copywriting, A/B testing, and how to leverage Voice of Customer.
5. Channels — Running growth experiments, landing page composition, and a crash course on SaaS marketing channels.

🧠 Mental Models For Marketing will teach you to think like the marketing greats and not just copy-paste tactics, but truly understand what marketing is and how to do it more effectively.

1. Problem-solving — How to think from first principles of marketing, core frameworks, and rules of thumb to follow.
2. Persuasion — Using psychological triggers and signals, social proof, and conversion rate optimization.
3. Process — Core methods and systems to plug into your marketing today.

🎥 Marketing Like A Media Company is an upcoming course on why marketing teams should emulate media companies and how to leverage media trade secrets for your startup at any stage.

1. Owned platforms — Building channels with direct access to your audience like your website, newsletters, podcasts, and communities.
2. Rented platforms — Leveraging social media, forums, and platforms like YouTube and Quora to build your owned platforms.
3. Borrowed platforms — How to kickstart and accelerate audience growth with guest blogging, podcasts, workshops, and influencers.

🙋‍♂️ Office Hours is a monthly hour-long session specifically for you to get access to me. I'll answer your most detailed and nuanced questions, introduce cutting-edge tactics you can test, highlight past strategies that have worked, and cover any topic you'd like.

1. Q&A — Submit questions ahead of time or live in the call.
2. Case study / Tactical deep dive — We'll cover topics like how to launch on Product Hunt, how to challenge huge incumbents you're competing with on a shoe-string budget, engineering-as-marketing, and how to make the most of conferences (there's gonna be a huge comeback in 2022!).

🤝 Private Community for you to connect with other like-minded marketers and founders.

1. Ask questions, chime in to help others, and learn from past discussions.
2. AMAs with industry experts and practitioners.
3. Resource library with workshops and the Tiny Marketing Ideas archive.
4. Insider Roundup of the best learnings and insights from community members, by community members, curated for you every month.

You can see the full course curriculums and details on the membership page.

I used to offer each course individually at a minimum of $299 and an Office Hours-esque advisory service for $200 per month. If you count the community as well, that's easily $3,500+ in value.

There are already 380+ members and 641 who have taken my courses in the past (that number always shocks me when I see it 🤯).

​Ready to join? Click here to join and use the code LOCKINLEGACY to become a member for $199, then $99/yr →​

Tomorrow the membership will go up to $299/yr and on December 4th, it'll increase again to $499/yr.

Lock in your discounted membership forever. (I'll never increase the price on existing members!)

Can't wait to help you grow your MRR. 🤓🚀

—Corey

p.s. want to help me spread the word? A like/comment/retweet on this would go a long way!

Corey Haines 💡 @coreyhainesco BIG DAY! 🗓 Today's the last day to lock in a @SwipeFilesco membership before the price goes up. Thanks to the encouragement of trusted friends and advisors, it's going up from $99/yr to $299/yr. Last day to lock it in forever! LOCKINLEGACY = 50% off swipefiles.com/membership Membership Build a marketing engine that generates consistent, predictable MRR growth for your SaaS. swipefiles.com October 11th 2021 0 Retweets 1 Likes

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